SellerTacos

Know exactly what your Amazon store is making — and what's eating it.

Every Amazon data source — orders, ads, Brand Analytics, Sales & Traffic and FBA inventory — connected in one place. TACOS, true profit and wasted spend are visible for every SKU, every day.

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Connects to Seller Central and Amazon Ads in North America, Europe and the Far East.

Amazon gives you three reports that never meet. SellerTacos puts them side by side.

Orders

Seller Central

Every order and item, synced hourly. The first sync pulls the last 90 days. No buyer details are downloaded.

Advertising

Amazon Ads

Sponsored Products search term and advertised product reports, imported daily with history back as far as Amazon keeps it.

Search data

Brand Analytics

What the whole market searches and clicks, plus daily sessions, conversion and Buy Box share for each product.

One answer for each SKU: what sold, what the ads cost, and what to do next.

  • TACOS and ACOS
  • Organic share
  • Search share
  • Wasted spend

Find out if advertising grows the business or just spends the money.

Total sales, ad cost, % organic and TACOS sit on four linked charts, and each period is compared with the one before it. Look at the whole store, or narrow to a category, sub-category, product group or one SKU.

  • Pick your own KPI tiles, including cost per order and add to cart.
  • Ratios only count days Amazon has reported ad data for, so a late report never makes a number look better than it is.

Every SKU in one table, with the warning signs marked.

Sales, units, ad spend, ACOS, TACOS, cart adds and conversion sit next to each product. Filter any column, hide the ones you don't use, and click a SKU for its own charts.

  • Sessions, conversion and Buy Box share come from Sales & Traffic.
  • Pills flag a traffic drop, a conversion drop, or high traffic with low conversion.

Spot the search terms worth more money, and the ones wasting it.

Brand Analytics shows what everyone searches for. Your ads show what you pay for. SellerTacos matches them by search term, so you can see your market share, wasted spend, and a suggested bid — then push that change to Amazon Ads in one click.

  • Apply bid changes directly to your campaigns from the table — no Ads console needed.
  • Bids aim at your store's average ACOS and skip terms with too few clicks to judge.

Catch keywords that advertise the wrong product.

For each keyword, SellerTacos compares how often shoppers add the advertised product to the cart with your other products in the same product group, and shows how much spend sits on the weaker one.

  • Suggestions stay inside a product group, so you only see real alternatives.
  • Spend is split across the ad group's products, and the page says when it is an estimate.

Hear about a drop this week, not in next month's report.

Traffic drops and conversion drops appear on your dashboard with a plain next step. Set a TACOS limit on any SKU, and a badge appears when it goes over or when ads spend money and nothing sells.

  • Set limits one by one, in bulk, or in a CSV.
  • The alerts badge shows only what is new since your last visit.

Stop paying for ads on a product that is about to run out.

SellerTacos reads your FBA stock every day and turns it into days of cover, a stock status and a restock quantity for every SKU. Enter a lead time once and it tells you how much to send in.

  • Low-stock products show up on your dashboard, and bid raises are held back on them.
  • Pause ads on a product in one click, and undo it when stock is back.

See where in the country your orders come from.

A map of your orders by state, then by postal code as you zoom in. Filter by status, category or product group to see which regions buy what, and how much they spend.

  • Uses the same filters as the Orders list, so the map and the list always agree.
  • Only the ship-to area is read. Names, street addresses and contact details are never downloaded.

See which search terms you have already blocked.

Every word in your Negative keywords list is highlighted red in every keyword table, so you know at a glance what you have blocked and what is still running. Select any part of a search term and add it to the list in one click.

  • Highlights work across both the By Keyword and By Product views.
  • Push negatives directly to your Amazon Ads campaigns in one click — no Seller Central.

Ask your store data anything, in plain English.

SellerTacos AI reads your live store data — orders, ad spend, search terms, TACOS — and answers in plain sentences. No dashboards to dig through, no exports, no spreadsheets.

  • Ask why TACOS spiked, which products wasted budget, or what changed this week.
  • Answers include suggested next steps you can act on without leaving the page.

Also included.

Differentiator

Net profit and margin

Enter your cost of goods once. SellerTacos calculates net profit, margin and break-even ACOS for every SKU alongside your ad data — so you know whether a 30% ACOS is a problem or a bargain.

Orders
Every order and item in a searchable list, with a CSV export. Buyer personal details are never downloaded.
Push history
Every negative keyword you push to Amazon Ads is logged, so you can see what changed, when, and in which campaign.
ASIN Library
Every SKU with its image, category and sales rank. Group products, then edit in bulk by CSV.
Keyword lists
Save named lists from the Search Terms report. Unique words and Negative words are built in.
Brand Analytics reports
Search Catalog Performance and Search Query Performance by week, month or quarter, with CSV export.
Sales & Traffic
Daily sessions, conversion rate and Buy Box share from Amazon's Business Reports, shown next to your ad data for every product.
Live pages
When a sync finishes, the pages you have open refresh on their own.
Many stores, many teams
One store per marketplace. Switch between organizations without signing out.

Four steps from sign-up to your first report.

After you connect, history loads by itself: 90 days of orders, then ad reports back as far as Amazon keeps them. Reports keep updating after that.

  1. Create your workspace

    Sign up and verify your email. Your workspace is private to your team.

  2. Authorize Seller Central

    You approve access on Amazon's own page. SellerTacos reads orders and listings through the official Selling Partner API.

  3. Choose your marketplaces

    SellerTacos creates one store for each marketplace your account sells in.

  4. Link Amazon Ads

    Ad profiles are matched to stores by seller and marketplace. If you already authorized Ads, there is no second consent screen.

Give each person the access their job needs.

Invite your team, an agency or a freelancer. Everyone sees the same stores, and each role only changes what they can edit.

  1. ViewerReads every report.
  2. AnalystAlso edits keyword lists.
  3. Store managerAlso edits the ASIN Library.
  4. AdminAlso connects stores and invites people.
  5. OwnerEverything, including the workspace itself.

Careful with your Amazon account.

Two-factor sign-in
Protect accounts with an authenticator app. Repeated wrong passwords lock an account for a while.
Amazon access stays with Amazon
You authorize through Amazon's own consent page and can revoke access there at any time. Tokens are stored encrypted.
No customer details
Orders sync without buyer, recipient, tax or payment data.
Told when access breaks
If Amazon revokes a connection, syncing for it pauses and your admins get an email to reconnect.
Launching offer — 50% off INR pricesLimited time

Start free. Grow when it makes sense.

Every plan connects your Seller Central and Amazon Ads accounts. No per-SKU fees, no surprises.

Starter

Free

1 store

90-day history

  • Performance charts
  • Products table
  • Brand Analytics
  • Orders sync
Start free

Growth

Billed monthly

3 stores

Full history

  • Everything in Starter
  • Keyword lists & Negative words
  • Insights — search term analysis
  • CSV exports
  • AI Chat — 20 messages/day
Start free
Most popular

Pro

Billed monthly

10 stores

Full history

  • Everything in Growth
  • Apply bid changes to Amazon in one click
  • AI Chat — 50 messages/day
  • TACOS alerts per SKU
  • Net profit and break-even ACOS
Start free

Scale

Billed monthly

Unlimited stores

Full history

  • Everything in Pro
  • Unlimited AI Chat
  • Extra team seats
  • Priority support
Start free

+GST for Indian customers. Cancel or change plan at any time.

Questions sellers ask first.

Is there a free plan?

Yes. The Starter plan is permanently free — one store, 90 days of history, performance charts, the products table, Brand Analytics and orders. No credit card needed to sign up.

Do I need Amazon Ads?

No. Orders, the ASIN Library, Brand Analytics, Sales & Traffic and FBA inventory all work with a Seller Central connection alone. Ad reports, TACOS and the keyword features start once you link Amazon Ads.

How does pricing work with multiple stores?

Each plan includes a set number of stores: Starter gets one, Growth three, Pro ten, Scale unlimited. A store is one seller account in one marketplace, so a UK and a DE store count as two.

Does SellerTacos see my customers?

No. Orders sync without buyer, recipient, tax or payment details.

Which marketplaces are supported?

Seller accounts in the North America, Europe and Far East regions. Each marketplace becomes its own store.

How far back does data go?

Orders start with the last 90 days. Sponsored Products search terms go back 65 days and advertised products 95 days, which is how long Amazon keeps them.

How fresh is the data?

Orders update hourly. Amazon publishes ad data a day or two late, so ad reports update daily and ratios only use days that have ad data.

Why are my Brand Analytics pages empty?

Brand Analytics needs a brand-registered seller account with that role. Without it those pages stay empty, and everything else works.

How does inventory tracking work?

SellerTacos reads your FBA stock once a day. Enter how many days a restock takes (per SKU, or one default for the store) and you get days of cover, a stock status and a suggested restock quantity. A store with no FBA stock simply shows nothing.

Can I disconnect?

Yes. Remove a store in SellerTacos, or revoke access in Seller Central or Amazon Ads at any time.

More answers, and how every number is calculated, are in the Help Center.

Start seeing your whole Amazon picture today.

Your 90-day order history and ad data load while you sleep. Takes five minutes to connect.

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