Terms of use

1. Acceptance

By creating an account or using SellerTacos (“the Service”), you agree to these terms with ZUMO Brands (trading as SellerTacos) (“the Company”, “we”, “us”). If you are accepting on behalf of a company or organisation, you represent that you have authority to bind that entity. If you do not agree, do not use the Service.

2. The Service

SellerTacos is a SaaS analytics platform that connects to your Amazon Seller Central and Amazon Advertising accounts through Amazon's official APIs. It imports order, listing, advertising, Brand Analytics, and Sales & Traffic data, and presents it in reports, dashboards and other tools.

Beyond data reporting, the Service supports the following write operations, only when you explicitly initiate them:

• Applying bid changes to Sponsored Products campaigns.
• Pushing negative keywords to your campaigns or ad groups.

We do not make unsolicited changes to your Amazon accounts. All write operations require a deliberate action on your part inside the Service.

3. Accounts and access

You must provide a valid email address and keep your account credentials secure. You are responsible for all activity that occurs under your account. Notify us immediately at [email protected] if you suspect unauthorised access.

You may invite team members to your workspace. Each member accepts these terms individually when they sign in. You are responsible for members you invite and for revoking their access when it is no longer appropriate.

You may have multiple organisations. Sign-in selects your active organisation; you can switch between organisations at any time from the account menu.

4. Subscriptions and payment

Paid plans are billed monthly or annually in advance. Prices are shown in USD. Indian customers are charged the INR equivalent plus applicable GST. Prices may change with 30 days' notice; changes apply at the next renewal.

Annual plans are non-refundable after 14 days. Monthly plans may be cancelled at any time; your plan remains active until the end of the paid period. We do not offer partial-period refunds.

If a payment fails, we will retry for up to 7 days before suspending your account. Data is retained for 30 days after suspension before being deleted.

5. Free plan

The Starter plan is free with no time limit. It includes one connected store, 90 days of data history, and the following features: performance charts, products table, Brand Analytics reports and orders sync.

Paid plans (Growth, Pro, Scale) unlock additional features including full data history, keyword lists, Insights search-term analysis, CSV exports, AI Chat, TACOS alerts, bid push to Amazon, net profit and break-even ACOS calculations, and support for more stores.

We may change the features included in the free plan with 30 days' notice. Existing free-plan users will not have features removed without advance notice.

6. Amazon data and API terms

Your use of SellerTacos is also subject to Amazon's Selling Partner API Developer Agreement and Amazon Advertising API Terms. By connecting your accounts you confirm that you have the right to share your account data with a third-party application.

We access Amazon data only within the scope of permissions you explicitly grant through Amazon's own consent pages. You can revoke access at any time from Seller Central or Amazon Ads, independently of your SellerTacos account.

7. AI Chat

The Service includes an AI Chat feature that sends your messages and a summary of aggregate metrics to third-party large-language-model (LLM) providers (currently OpenRouter, DeepSeek and Google Gemini) to generate responses.

By using AI Chat you acknowledge that:

• Your messages are transmitted to and processed by third-party LLM providers outside our infrastructure.
• AI responses are generated automatically and may be inaccurate, incomplete or outdated. They do not constitute financial, legal, tax or business advice.
• You should not include confidential information, personal data, or sensitive business data (trade secrets, unpublished financials) in your AI Chat messages.
• We are not responsible for decisions you make based on AI Chat responses.

8. Permitted use

You may use the Service to:

• View and analyse your own Amazon store data.
• Export data for your own business use.
• Invite members of your team or agency.
• Apply bid and keyword changes to campaigns you own.
• Enter and manage your own cost and profit data.

You may not:

• Resell, sublicence or white-label the Service.
• Use the Service for stores you do not own or have explicit authorisation to manage.
• Attempt to reverse-engineer, scrape or abuse the Service's APIs.
• Use automated means to access the Service outside of officially supported integrations.
• Use AI Chat to generate content that violates Amazon's policies or applicable law.

9. Your data

You retain ownership of your store data and any business data you enter (such as cost of goods and fee estimates). We process it to provide the Service and as described in our Privacy policy. We do not sell your data or use it to advertise to you.

When you delete your account, we delete your data within 30 days, except where retention is required by law or to resolve disputes.

10. Data accuracy

Metrics displayed in the Service are derived from data provided by Amazon's APIs, which may be subject to delays, processing windows or occasional inaccuracies. In particular:

• Sponsored Products ad data is typically available 1–2 days after the report date.
• Brand Analytics data is published on a weekly, monthly or quarterly cadence by Amazon.
• Order data reflects the state at the time of the last sync and may not be real-time.

We do not guarantee the accuracy or completeness of any metric. You should verify important business decisions against your Amazon Seller Central and Amazon Ads consoles directly.

11. Intellectual property

SellerTacos and its original content, features and functionality are owned by us and protected by applicable intellectual property laws. You may not copy, distribute or create derivative works without our written permission.

12. Disclaimer of warranties

The Service is provided “as is” and “as available” without warranties of any kind. We do not warrant that the Service will be uninterrupted, error-free or that data will always be current. Amazon API availability and data freshness are outside our control. AI Chat responses are not warranted to be accurate, complete or fit for any particular purpose.

13. Limitation of liability

To the fullest extent permitted by law, we are not liable for indirect, incidental, special or consequential damages — including lost profits, lost data, business interruption, or losses arising from reliance on AI Chat responses or automated bid changes — even if we were advised of the possibility of such damages. Our total liability for any claim under these terms is limited to the amount you paid us in the 12 months preceding the claim.

14. Changes to these terms

We may update these terms from time to time. Material changes will be communicated by email and a notice in the app at least 14 days before they take effect. Continued use of the Service after changes take effect constitutes acceptance.

15. Governing law

These terms are governed by the laws of India. Any disputes shall be subject to the exclusive jurisdiction of the courts in Ahmedabad, Gujarat.

16. Contact

Questions about these terms? Email [email protected].