Why are my Brand Analytics pages empty?

Search Catalog Performance, Search Query Performance, the cart tiles, Sales & Traffic and parts of Keyword Performance and Insights use Amazon's Brand Analytics reports. Amazon provides them only to brand-registered sellers whose account has the Brand Analytics role.

Without it, these pages stay empty or show a message. Everything else (orders, ads, Performance, Products, ASIN Library) works normally.
If you have just been approved, reconnect Seller Central (Settings → Stores → Reconnect) so the new permission applies, then give the first reports some hours to load.
Reports arrive a period at a time, newest first, and older weeks keep loading after that.
If Amazon has no data for a period (a new brand, or a quiet week), the period is marked as having no data and loading moves on.

Still stuck? Ask us from the chat bubble in the corner of the page. Tell us the store, the page and the date range.